ENSURE

Did you know that humans lose muscle mass by three to five percent every year, starting from around the age of 30? Did you? Well, they do. And for older people, reduced activity and intake of dietary protein adds to the problem. That's where Ensure comes in. 

We rolled this spot out in 30, 15 and 7 second cuts across TV, streaming and social platforms as part of a broader ongoing awareness campaign, and now everyone is ripped af. True story.

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