This is a campaign proposal that an awesome art director named Henry Lee and I put together, and that nobody ever got to see. Until now.
HOW IT WORKS
IN IT FOR THE LONG HAUL offers truckers an empathetic rear for the difficulties they face with a light-hearted glimpse at some of the things that can wreak havoc on a person's backside.
Through a series of roadside billboards, videos and truck-stop activations, Preparation H pays tribute to America's trucking community and introduces solutions to their veritable buttload of hemorrhoid-related concerns.
IN IT FOR THE LONG HAUL offers truckers an empathetic rear for the difficulties they face with a light-hearted glimpse at some of the things that can wreak havoc on a person's backside.
Through a series of roadside billboards, videos and truck-stop activations, Preparation H pays tribute to America's trucking community and introduces solutions to their veritable buttload of hemorrhoid-related concerns.
VIDEO SCRIPTS
